MARKETING IS A MEANS of creating awareness of the kinds of products and services offered by a given company.  It targets the consumers and general public as they technically qualify as prospective consumers and is the best way of keeping people informed of the latest products in the market.  It keeps the brand awareness and keeps the consumers updated on the latest products coming into the market.  There are a number of ways of utilizing marketing and there are both electronic and non-electronic means of marketing.

Non-electronic means of marketing include brochures, newspapers, journals, books and pamphlets, to name a few.  It also involves direct-mailing, posters, billboards, skywriting, banners, etc.  These are means that are accessible to many people; thus, marketing is a good way of making your business known far and wide.  

Furthermore, there are a number of people who listen, watch and read media sources.  There are millions of television viewers, radio listeners and print media readers.  This means that if you advertise your products on these platforms, it will reach multitudes of people in a very short time.  Many of these media platforms are in almost every home in America.  As such, it is likely that the ad will reach a wide range of audiences from all parts of the world are high.

As before mentioned, marketing is a good way of introducing a brand into the market.  This is especially when you advertise on television.  There are millions of businesses who are already using television as a means of marketing.  If you use this medium as a means of advertising your products, you will be introducing your brand to many homes—homes filled with multiple people.

Marketing is a good way of increasing sales.  When you advertise, you make a lot of people aware of your products and services.  This is likely to cause them to want to try out what you are offering.  This, in turn, is also a good way of increasing your sales.  To effectively attract many people to your business, you need to be sharp on the type of advertising you use.  It’s smart to utilize one that has the highest number of consumers. If you can’t afford a commercial spot on a popular TV show or sporting event, try to at least purchase a spot on something that research has proven is popular with your target market.

Internet marketing is a great means of quick exposure and an effective way of tracking your advertising strategy.  The evolution of the Internet is what has propelled online advertising to gain massive amounts of popularity in recent years.  Internet advertising, similar to TV advertising, is known to reach many people in a very short time. The difference, however, is that you can more easily aim your advertising directly at your target market with Internet marketing. Also, it can reach all corners of the world in no time and it also encourages web presence that is crucial in order to stay competitive in today’s marketplace.