Sales & Marketing

The Power of “Like” for Your Business

Social media has changed the world and business as we know it. Most businesses have a professional Facebook page. But can you use it?

Business Facts

Keep Customers for Life Like a friendship, your relationship with your customers should be built on trust.	Sales & Marketing Strategies Put your new product or service on the market the right way.	5 Basic Ways to Advertise Your Business Here are the proven basics for a solid marketing foundation.
Guerrilla Marketing Techniques Whatever it takes to sell!	How to Compete on Costs Know thy competitors.	Effective Networking with Social Media Facebook has over 680 million members. How many people heard about your business today?

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Product Labeling and Branding Tips

The first step is to conduct research on the market in which you’ll be launching your new product or business.

How to Sell to Consumers

Convincing someone to buy your product is the hardest thing to do in business. There is a right and wrong way to do it. Step one: Read this article.

5 Ideas for Catching the Consumers’ Eye

Store fixtures and displays will draw people in and help them understand your product applications.

Think of Your Business as a Brand

Your business’ brand is its personality. Be vibrant.

The Importance of Networking

It’s not about exclusivity or allegiance – It’s about connections and lines in the water. Use it, but don’t rely solely on it.

The Importance of Slogans and “Taglines”

Slogans and taglines are your entire company and its brand in a nutshell.

7 Cold-Calling Techniques You Can’t Live (or Sell) Without

Before you get creative, learn the foundation techniques toward mastery here first.

Creating a Leads Group

In sales, the more contacts you make, the more you sell. This is the mechanism to put that plan in motion.

Public Relations and Publicity

A business’ interaction with the public is vital, but doesn’t have to be expensive. Learn the tricks here.

Sales & Marketing: The Winning Team

While closely related, they are not the same. Nevertheless, never leave home with one without the other.

The Magic of $0.99

Why a penny can make or break the movement of your products.

Asking for Referrals from Current Customers

An acceptable fringe benefit of doing a good job is having the opportunity and confidence to ask for referrals from your customers. Here are the rules.

Why Network Marketing?

This craze is around for a reason: because it works! In trying economic times, the benefits are countless. Here’s why you should get on the NWM wagon!

Organizing Internal Sales Training Seminars

The best way to learn is to organize and teach one yourself.

Creative Ways to Advertise Your Business

In a world of competing products and services, it’s the creativity of your advertising that will set you apart. Here are some tips!

Marketing Ideas for Small Businesses

Small businesses have the opportunity to easily be something that large companies work very hard to be—a member of a local community.

The Value of Sales & Marketing Software

Comprehensive software exists that allows entrepreneurs to reach millions of customers without lifting a finger. Are you using it?

The Importance of a Marketing Mix

The marketing mix includes 4 vital facets of marketing, all of which make up a holistically solid marketing plan—and no, politics isn’t one of them.

Valuable Marketing Tools for Your Business

In today’s competitive marketplace, you need as many tools as you can find to keep your business running like a well-oiled machine and at the front of the pack.

Global Marketing Techniques

Everybody, the world over, speaks profit. What differs is cultural appeal and the trends for approaching the marketplace. Here are some universal tips.

The Most Common Advertising Strategies

While marketing to as many people as possible is a technique, it’s cheaper and more effective to focus on your target market. Here’s how.

Internet Advertising Ideas

There are as many reasons to advertise on the web as there are ways to promote your business there. It’s like a shopping mall that can fit billions of people inside.

The Importance of Email Marketing

The best way to ensure your target market sees your ad is to drop it right into their lap—or email inbox!

The Importance of Market Research

Sometimes, becoming your own customer and using your own products is the best way to connect with your target market.

Advertising Agency Careers

With the right skills and a unique and creative edge, you could have what it takes to land a spot with an advertising agency. Take the first step here.

Marketable Advertising Ideas

The most important thing to remember is who will be reading your ad...not just where your ad will be placed.

Types of Event Marketing

Your customers attend events whether you’re there or not. Here are some tips to appeal to the masses.

Successful Advertising Strategies

Advertising strategies should be result-oriented and geared toward the sole purpose of bringing your products or services to the marketplace.

Sales & Marketing Job Ideas

Dream on, dude. While sales & marketing can be a great career, it’s not quite like this. Learn more of the real story here!

Why is Cold-Calling so @!#$% Difficult?

If it were easy, everyone would do it. Once you’ve accepted it, you can use it to your advantage.

Database Marketing Techniques

By using the flood of digital information to your advantage, you can reach more people than you ever dreamed. Here’s how.

6 Brand Marketing Techniques

With so many ways to feature your company and brand, it’s hard to tell which ones are the very best. Here are 6 proven techniques to show your brand.

Business-to-Business Marketing Strategies

Facilitating these deals can be tricky. Different clients desire different levels of involvement. Here’s how to get the deal and negotiate it successfully.

Beef Up Your Business’ Online Presence with Social Media

The world is hanging out online. Ensure you’re maximizing your potential to reach them with these tips!

How to Be a Director of Sales and Marketing

There’s more to this position than sweet hair and a sharp suit. It’s a serious managerial position with a lot of responsibility. Get the skills…then get the suit.