THERE ARE TIMES when every business requires the outside perspective of a business marketing consultant.  Among the common reasons that make these consultants essential to every business include the need to get the perspective of an outsider, link the business with pools of talents that it may either not have access to or know about, accomplish basic tasks that are not accomplished internally, and to acquire expertise necessary in the field that the business is about to get into.  The following is crucial information that you need to help you in choosing the right business marketing consultant for your company.

Recent Accomplishments

Find the tasks or projects that the experts worked on in the recent past.  This can be the clients that have been served or the experts’ portfolios. The expert should at least have contents that will show that their skills are updated and up to the task at hand.


Request to be given referrals from the clients formerly served.  This will help you acquire information from these clients regarding whether the experts have the competence and ability to make an impact to the marketing niche of the service and your company.

Skills of the Experts

Inquire from the experts the level of their skills.  Marketing consultants range from search engine marketing consultants to web design and email marketing consultants.  Look for marketing experts that have tried many marketing niches and have diverse experience.  The importance of this is to ensure that you are dealing with an expert seasoned in the marketing niche and can give you a truly holistic perspective on where your company should take its marketing.

Continued Support

Look at the support that will be given by the expert.  There are some experts that only get involved in the initial stages of implementation of the program, but will not stay to provide the required knowledge to the end of the program.  Ensure the expert chosen will provide continued support up to the end.  

Why are they better than their competitors?

This may sound rude but the expert should have reasons that make them better than their expert competitors.  The difference should be outstanding and convincing enough for you to go for their service, over others.  Be wary of the experts that claim to have no competitors since this is clearly impossible.  Irrespective of how experienced and popular they are, competition is always expected.

Published Work

Consultants that have published research or articles in journals, magazines and other important business resources show wealth of knowledge.  Being quoted in other people’s writing is another way of showing the experience of the experts.  If the consultant has published work and has been quoted in trade publications, request for a sample and a reference.

Are they authors?

Consultants that have a vast wealth of knowledge sometimes compile books that can be acquired easily in book retailers and other places.  Request to know the publisher of the book and whether you have ever heard about these publishers. As not all talented experts take the time to write books, this shouldn’t be a major deterrent; it never hurts though, and could be used as a tie-breaker between two qualified applicants.