Coverdell operates under a simple philosophy - when we say we will do something, it will be done and done well. Our goal is to develop strong, long-lasting partnerships with each client we serve and trust is the foundation upon which we begin to build. Our reputation as a trusted partner is reflected in the outstanding references we receive from existing clients. Going one step further, we don't simply deliver, we deliver well. The processes we have developed combined with our marketing expertise assure that we can produce results that often exceed our clients' expectations.
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Coverdell is a marketing services company that provides loyalty and fee-income products to major financial institutions, corporations, and insurance companies across North America.
Coverdell is in the business of helping individuals and families reduce the costs associated with health care through non-insured health discount benefit programs. In addition to marketing our programs through partnerships with major financial institutions, corporations, and insurance companies across North America, Coverdell has expanded its offerings into the direct-to-consumer market. Coverdell memberships provide benefits to millions of individuals across North America.
Coverdell's online, subscription-based health discount memberships can help consumers significantly reduce out-of-pocket healthcare costs even if they have traditional health insurance. Members can enjoy considerable savings on medical, dental, vision, hearing, prescription, and other health-related services.
Coverdell currently offers two direct-to-consumer programs:
Reassurance Health: The Reassurance Health discount health membership program provides families with meaningful discounts on health-related services and products through plans that include insurance and non-insurance benefits. There is no age or health history required to enroll. Members enjoy one of the country's most extensive networks of health care professionals.
FreePharmacyCard: With the Free Pharmacy Card from Coverdell, card holders can receive discounts on prescriptions at participating pharmacies nationwide.
Coverdell offers clients a true affinity marketing partnership to help you generate incremental revenue, attract new customers, strengthen existing relationships and enhance brand loyalty. Starting from a broad range of products and services, Coverdell will work with you to develop a customized solution that meets your business goals and your customers' needs. Our strategy-first approach ensures that we create a solution that includes the benefits most appropriate for your customer base and produces measurable results.
To help you market your program more effectively and maximize your return, Coverdell manages all marketing efforts through complementary marketing channels including telemarketing, direct mail, and statement marketing. We also handle all back-end administration including customer service, retention, fulfillment and billing, enabling you to enjoy even greater returns.
Our full-service offering includes:
Coverdell is renowned for bringing custom loyalty marketing initiatives to life for clients in our Canadian markets. Drawing on our expertise in analytics, market research and loyalty marketing, we work with you to develop an effective, customer-driven solution that will enhance customer experiences, surpass customer relationship goals and produce more from your sales and marketing dollars. Coverdell offers our partners a strong, measurable return on investment (ROI) through creative programs that maximize Customer Lifetime Value and help deliver true brand loyalty.
As part of our turn-key loyalty program development and management, Coverdell offers advanced online tools, exceptional customer service and impeccable delivery at the moment of truth. Our innovative Customer Relationship Management (CRM) platform serves more than 7 million program members and offers tremendous flexibility and security.
Coverdell Loyalty programs help clients:
Our full-service offering includes:
Coverdell offers wholesale programs tailored to meet each client's specific needs. You select the benefits to be included in the program based upon your member base. While you manage the creative marketing efforts, Coverdell handles all back-end program administration including customer service, retention, fulfillment and billing. This is an excellent program to offer to members on a voluntary basis to generate new revenue or on a non-voluntary basis to reward your members and strengthen existing relationships.
Our wholesale offering includes:
With the ability to hand-pick the benefits best-suited for your specific audience, you can leverage Coverdell’s programs in a variety of ways, including:
As one of the largest providers of discount health care programs in the country, Coverdell recognizes the importance of creating strong relationships with quality, contracted medical providers. We pride ourselves on having built three primary networks – Dental, Chiropractic and Complementary and Alternative Medicine – that offer members access to thousands of credentialed practitioners across North America.
Coverdell’s network providers are credentialed using the latest, state-of-the-art configurable software which provides automated verification workflows to maximize credentialing capacities and efficiencies. Our Provider Relations team manages the relationships with each provider and is responsible for ensuring the accuracy of provider information. We are committed to maintaining a network that continues to beat the expectations of our members and our clients.
UNI-CARE Dental Network: The UNI-CARE Dental network consists of licensed individual providers and group practices across North America. Members receive savings of up to 50% on routine and preventative dental services as well as more extensive dental treatments.
UNI-CARE Chiropractic Network: The UNI-CARE Chiropractic network is one of the largest chiropractic networks in the United States with over 9,250 licensed chiropractors. Members receive a free consultation, reduced fees for initial exams and x-rays, and 20% - 40% off the provider’s usual and customary fees for diagnostic and follow-up treatments.
UNI-CARE Complementary and Alternative Medicine (CAM) Network: The UNI-CARE CAM network provides access to a wide range of CAM practitioners for individuals interested in utilizing alternatives to traditional medical care to maintain health and wellness. Members save up to 20% on CAM services, including: Acupuncture, Chiropractic Care, Massage Therapy, Nutritional Counseling, Meditation/Relaxation and Naturopathy.
